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BRANDS I'VE WORKED WITH
// the studio
Making a podcast is one thing.
Growing it is another.
Creating a great podcast is only the beginning. Reaching the right audience, building momentum and understanding what’s driving performance takes a clear strategy.
​
Second Listen helps you make sense of the numbers, uncover opportunities and turn insight into meaningful action, so your podcast can do more than exist. It can make an impact.
Making a podcast is one thing.
Growing it is another.
Creating a great podcast is only the beginning. Reaching the right audience, building momentum and understanding what’s driving performance takes a clear strategy.
​
Second Listen helps you make sense of the numbers, uncover opportunities and turn insight into meaningful action, so your podcast can do more than exist. It can make an impact.
//ABOUT US
We help brands, creators and podcast teams launch, promote and grow successful podcasts through strategic audience development, performance analysis and PR.
We help brands, creators and podcast teams launch, promote and grow successful podcasts through strategic audience development, performance analysis and PR.
Independent expertise. Built around your podcast.
Projects Delivered
500+
Industries Served
15+
Years growing podcasts
9+
// BEST FOOT FORWARD
Launch Strategy
Most podcasts don’t fail because the content is bad. They fail because no one thought about growth before they hit publish.
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A launch checklist is easy to find. What’s harder is knowing which parts actually matter for your show, in what order, and how to get them right.
That’s what we work through together, through consultancy and workshopping, built entirely around your goals.
01.
Keyword & SEO Strategy
The words your audience is already searching for, built into your title, episode names and metadata from the start.
02.
Channel Activation
We map every platform, newsletter and community you already own and build a plan to make each one work harder at launch.
03.
Messaging & Positioning
Who your show is for, what makes it different and how to talk about it, so everything from your artwork to your description pulls in the same direction.
04.
Content Strategy
A realistic content plan (format, frequency, topics) built to attract the right listeners and sustain them over time.
05.
Website & Platform Setup
Your podcast website and platform profiles set up properly and optimised for discovery, not just ticked off a checklist.
06.
Trailer & Episode Zero Strategy
Your trailer is your most underused launch tool. We help you plan and position it to convert new listeners from the very first listen.
07.
Platform Submission & Optimisation
Getting listed on Apple Podcasts, Spotify and beyond. Done properly, verified and optimised before you go live.
08.
Launch Window Planning
The first 28 days on Apple Podcasts carry outsized weight for chart position. We plan your release schedule around that window so you make the most of it.
09.
Episode Titling Conventions
A consistent, searchable titling system that makes every episode easier to find, and compounds over time.
10.
Guest & Cross-Promotion Planning
Guest swaps and collaboration opportunities lined up around your launch, so you're borrowing existing audiences right when it matters most.
SERVICES
01.
Show Identification & Outreach
We find shows whose audiences are a genuine match for yours, then reach out on your behalf to arrange collaboration.
02.
Guest & Feed Swaps
Coordinating guest appearances and feed drops with complementary shows to borrow existing audiences at scale.
03.
Media Pack Creation
A comprehensive, press-ready media pack that gives journalists everything they need to cover your show compellingly.
04.
Press Outreach
Targeted pitching to media journalists, podcast-specific press, and outlets that cover your show’s topic area.
05.
Host Media Appearances
Pitching your hosts for coverage in print, radio and podcast, so your show’s profile grows alongside the content itself.
06.
Relaunch & Rebrand PR
A relaunch is a genuine press hook. We build the campaign around it so the new chapter reaches new audiences, not just existing ones.
07.
Platform Submission & Optimisation
Getting listed on Apple Podcasts, Spotify and beyond. Done properly, verified and optimised before you go live.
// REACH THE RIGHT EARS
PR & PROMOTIONS
Growing a podcast means getting in front of audiences who don’t know you exist yet. That takes relationships, timing, and the right pitch, not just a social media post and a hope.
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We handle the outreach, the press, and the cross-promotion so you can focus on making the show.
// SEE YOUR SHOW CLEARLY
Podcast Audit
Most podcasters have a gut feeling something isn’t working. The audit tells you exactly what, exactly why, and exactly what to do about it.
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You get a comprehensive slide deck covering every layer of your show — data, content, positioning, distribution — which we walk through together. From there, workshops are available to work through whatever needs the most attention.
01.
Analytics Review
A thorough read of your download data, listener trends, completion rates and platform performance, so you know what the numbers are actually telling you.
02.
Show Performance Assessment
How your show is performing relative to its age, genre and goals — identifying where growth has stalled and where the real opportunities are.
03.
Content Audit
A review of your episode catalogue, format, consistency, topic mix, episode length, and how well it serves the audience you’re trying to build.
04.
Positioning & Messaging Review
Does your show description, title and artwork communicate clearly to the right listener? We audit every touchpoint a new listener sees before they press play.
05.
SEO & Discoverability
Keyword usage across your title, descriptions and episode names, identifying gaps and quick wins that make your show easier to find.
06.
Social Media & Promotion Audit
How effectively your show is being promoted across owned channels, and where the gaps are between what you’re doing and what’s actually driving listeners.
07.
Website & Platform Presence
Your podcast website and platform profiles reviewed for clarity, completeness and conversion, are they working as hard as the show itself?
08.
Growth Recommendations
A prioritised set of actions, the changes most likely to move the needle, presented clearly so you know where to start.
09.
Episode Titling Conventions
A consistent, searchable titling system that makes every episode easier to find, and compounds over time.
10.
Follow-on Workshops
Where the audit surfaces something that needs deeper work, workshops are available to get into the detail — whether that’s content strategy, positioning, or growth planning.
// WORKSHOPS
Work It Through
Sometimes you don’t need a full service. You just need to sit down with someone who knows this space and work through the thing that isn’t clicking.
Ad hoc consultancy sessions built around whatever your show needs right now — from episode openings and show notes to creative direction, messaging and promotion. No fixed agenda, no package to fit into.
Just focused time on the problem in front of you. Available as standalone sessions or as a follow-on from an audit, when we’ve already identified where to dig deeper.
Episode openings · Show notes · Messaging · Content strategy · Creative direction · Promotion planning
LOCATION
hello@secondlisten
Based in the Cotswolds, Oxfordshire, UK, working globally.
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Podcast growth consultancy for shows that are ready to be heard.
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