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Real strategy.
Targeted marketing.
Bigger audiences.
Second Listen is a boutique podcast growth consultancy where real strategy meets targeted marketing, helping brands and independent podcasters reach more of the right listeners.
Second Listen is a boutique podcast growth consultancy where real strategy meets targeted marketing, helping brands and independent podcasters reach more of the right listeners.
Audience Development . Podcast PR . Paid Campaigns . Podcast Audits
©2026
[PODCAST GROWTH]
// the studio
Second Listen brings together creative thinking, audience insight and podcast expertise to help good shows grow. From performance analysis and growth strategy to PR and promotion, every recommendation is grounded in evidence, shaped by experience and built around the people who matter: your listeners.
You work directly with Claire, and with trusted specialists brought in when a project needs extra expertise. It’s a focused, flexible approach.
No unnecessary layers, just thoughtful strategy and practical work that makes a difference.
Second Listen brings together creative thinking, audience insight and podcast expertise to help good shows grow. From performance analysis and growth strategy to PR and promotion, every recommendation is grounded in evidence, shaped by experience and built around the people who matter: your listeners.
You work directly with Claire, and with trusted specialists brought in when a project needs extra expertise. It’s a focused, flexible approach.
No unnecessary layers, just thoughtful strategy and practical work that makes a difference.
Good work gets heard. Great partnerships keep going.
BRANDS I'VE WORKED WITH
Our values shape how we think, work and make decisions. They define what success looks like and the best work brings all three to life.
// LOOK CLOSER
The answer is rarely
on the surface
We dig into the details, question the obvious and look for the story behind the numbers. Because understanding what’s really happening is where better decisions begin.
// MAKE IT MATTER
Insight is only useful when it moves you forward
We turn what we learn into clear, practical action. No noise, no vanity metrics, no strategy for strategy’s sake, just focused work that helps podcasts reach the right people
// THINK DIFFERENTLY
Good ideas don’t
follow a formula
We bring creative thinking to the challenges of podcast growth. We connect dots, challenge assumptions and explore new angles to
find ways forward that others might overlook.
// FOUNDED BY
CLAIRE GOULD
“I’ve always worked where creativity, culture and connection meet. From photography and writing to the world of podcast growth.”
With over a decade of experience in podcast marketing and audience development, I’ve built and led growth strategies for independent creators, global brands and Fortune 500 companies, including FedEx, BCG, Bain & Company and HPE.
I founded Second Listen after years heading up audience development at a leading branded podcast agency, where I ran paid campaigns, PR, platform strategy and reporting for some of the world’s most ambitious podcast productions. I know what growth looks like at agency level, and I built Second Listen to bring that same thinking to shows that deserve it.
My background spans photography, creative production and audio, which shapes how I think about podcasts: not just as content, but as something people choose to spend time with. That matters when you’re trying to grow.
If your podcast is good enough to grow but not growing, that’s exactly what Second Listen is for.
// MISSION
Our mission is to help great podcasts find their audience through clear strategy, honest insight and practical, purposeful growth.
HONEST EXPERTISE
We give podcast creators clear, independent advice grounded in experience, not guesswork, vanity metrics or one-size-fits-all solutions.
PRACTICAL STRATEGY
We turn insight into focused, actionable recommendations that help creators prioritise what will make the biggest difference.
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PURPOSEFUL GROWTH
We help great podcasts reach the listeners who’ll love them, with strategies built around their goals, audiences and ambitions.
// WHO WE WORK WITH
Brands and Businesses
Marketing & Comms Teams
Independent Podcasters
Producers and Agencies
Clients featured in
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// FAQs
Have any questions?
Have any questions? We're here to help you every step of the way. Reach out and get the answers you need
Great podcasts shouldn't have to rely on word of mouth alone. Strategic PR and promotion can put your show in front of new listeners, build credibility and give people a reason to tune in.
From media outreach and podcast recommendations to cross-promotions and partnerships, I'll help you find opportunities to get your show discovered by the people most likely to care.
Downloads tell you part of the story. A proper podcast audit looks at your performance, content, positioning and promotion to uncover what's working, what's not and why. You'll get a clear picture of where your podcast stands, where the opportunities lie and a set of practical, prioritised recommendations to help you move forward with confidence.
Before you launch, get clear on who your podcast is for, what makes it different and how you'll reach the people who
need to hear it. From positioning and audience research to competitor analysis and launch planning,
we'll build a strategy around your goals, giving your podcast direction from day one.
Hands-on sessions to sharpen the details that shape how your podcast is discovered, understood and heard. From episode openings and show notes to creative, messaging and promotion.
LOCATION
hello@secondlisten
Based in the Cotswolds, Oxfordshire, UK, working globally.
Podcast growth consultancy for shows that are ready to be heard.
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