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//ABOUT US
Projects Delivered
500+
Industries Served
15+
Years growing podcasts
9+
Independent expertise. Built around your podcast.
We help brands, creators and podcast teams launch, promote and grow successful podcasts through strategic audience development, performance analysis and PR.
We help brands, creators and podcast teams launch, promote and grow successful podcasts through strategic audience development, performance analysis and PR.
/ WHY CHOOSE US
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200+
Features
Apple Podcasts, Spotify,
Pocket Casts, Castbox, Amazon Music
Top-Tier
Press coverage
Forbes, NYT, CNN,
Radio Times
2x
Subscribers gained
For a climate tech show, after a PR and platform campaign.
15M+
Downloads driven
Across client shows.
/SERVICES
01 / LAUNCH SERVICES
Before you launch, get clear on who your podcast is for, what makes it different and how you'll reach the people who need to hear it.
From positioning and audience research to competitor analysis and launch planning we'll build a strategy around your goals, giving your podcast direction from day one.
02 / PR & PROMOTIONS
PR and promotion help your show reach beyond its existing audience. Through media outreach, podcast recommendations and strategic partnerships, I help podcasts build visibility, earn credibility and reach new listeners.
03 / AUDITS
Downloads only tell part of the story. A podcast audit looks at your data, content, positioning and promotion to show what’s working, what’s not and why, with practical, prioritised recommendations to help you grow
04 / WORKSHOPS
Hands-on sessions to sharpen the details that shape how your podcast is discovered, understood and heard. From episode openings and show notes to creative, messaging and promotion.
From Audit to Action
// HOW WE WORK
1. DISCOVER
We start with your goals, audience and challenges
2. ANALYSE
I review your data and positioning to see what's working
3. PLAN
Together we shape a practical plan around your priorities
4. ACTIVATE
Hands-on support to put the plan into action.
Clients featured in
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// ABOUT
A career built on
creativity and curiosity.
My pathway into podcasting started with a love of storytelling, creativity and understanding what makes people pay attention.
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With 10+ years of experience in podcast marketing and audience development, I help brands and podcast teams make sense of their performance, find new opportunities for growth and connect with the listeners who matter.
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Having built and led audience development strategies across a range of shows and global brands, I bring a deep understanding of what it takes to grow a podcast, from reaching the right audience to turning attention into lasting engagement.
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My approach is grounded in insight, shaped by experience and focused on what will make a meaningful difference to your show.
​
Claire Gould,
Founder Second Listen
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Past Collaborations
From global brands to independent shows, a selection of the teams and podcasts we've helped bring to more listeners.
I work with a wide range of podcast teams, from Fortune 500 brands and established media companies to independent creators and emerging shows. Whatever your size or stage, I’ll tailor my approach to your goals.
Downloads tell you part of the story. A proper podcast audit looks at your performance, content, positioning and promotion to uncover what's working, what's not and why. You'll get a clear picture of where your podcast stands, where the opportunities lie and a set of practical, prioritised recommendations to help you move forward with confidence.​
Every podcast has different goals, challenges and needs, so I don’t work from a fixed price list. I price each project based on its scope, complexity and the level of support required.
I offer podcast audits, growth strategy, performance analysis, PR and promotional support, and ongoing consultancy. Whether you’re launching a show or looking to grow an established one, I’ll help you find the right way forward.
LOCATION
hello@secondlisten
Based in the Cotswolds, Oxfordshire, UK, working globally.
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Podcast growth consultancy for shows that are ready to be heard.
SOCIAL
X / Twitter
Instagram



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